Prozinc personal care project enables the best-selling shampoo brand, which has received GMP certification from the Ministry of Health, to step into the digital world. Within the scope of the project, a user-friendly web design has been created, and an aesthetic and functional experience has been offered in accordance with UX/UI principles. The brand's digital presence has been strengthened with the device-responsive design that provides seamless access on all devices. Thanks to the content management system, the brand can easily update its content and interaction with the target audience is increased with social media management. Marketing strategies are optimized with digital marketing measurement and advertising software, and the brand's online visibility is increased. is increased.